Variety, the global children’s charity, known as “The Heart of the Entertainment Business”, arrived in Hong Kong two and a half years ago.

History

• In 15 countries, 140,000+ volunteers, US$1.5+ billion raised
• Originated when a baby was left on Thanksgiving Day on a seat of a theater – actors and staging sponsored.  There was so much generosity by performers, they started a charity
• Variety has been the official charity of film studios and cinema networks for decades
  

Global Values Include:

• Money raised in country/region must be used in that country/region
• Projects must involve purchase of product - never cash payments
• Commitment to transparency and where possible 90 cents in every donated dollar must go directly to projects
  

Special note: Variety also has a global outreach program called Variety Lifeline, which takes medical teams to emerging countries for children’s surgery and to train local doctors


Mission

To be a major supporter and fundraiser for sick, disabled and disadvantaged children in Hong Kong. This will be achieved by successfully bringing together the entertainment industry, corporations and the general public to fund specific, capital projects for the most needy children and organisations whilst utilising e-giving and e-networks to ensure minimal overheads and maximum use of the funds raised.

Contact Details

Variety
C/o Oldham, Li & Nie
Suite 303, St George's Building
2 Ice House Street – Central – Hong Kong

Tel: (852) 2868 0696 ext  840
Fax: (852) 3526 0355
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Click HERE to visit their website.